The divorce rate today is close to 60% of all first time marriages

Overview TheDateZone.com

Internet dating has never been bigger. There is a multitude of sites.
Target demographics run the gamut encompassing virtually every walk of life, age groups, religions and nationalities.
It has become a very accepted means in society today of dating, finding friends and potential life’s partners

It has also become a multimillion dollar annual business and only looks to grow especially in light of the massive divorce rate and its continuation
Ancillary businesses such as live singles parties/events owned and promoted by the singles sites have also blossomed into big revenues.

Background

The divorce rate today is close to 60% of all first time marriages
Second marriages have a divorce rate over 85%
Yet, our number one quest still remains finding a mate.
Divorce no longer carries a stigma.
What divorce has caused is a much more difficult means of finding someone new.
People coming back into the “singles scene” are very new to it and somewhat intimidated by it.
They have been out of it for sometime.
Most no longer have single friends. Most do not want to hang out at bars, let alone, know where to hang out.
Most now have children. A high percentage now live in the suburbs which is not “single friendly”

Non Internet Dating services (fixing people up) still exist but have been heavily replaced by internet dating.
Aside from the high cost, dating services are very intimidating as they are basically a succession of blind dates.

Internet dating is not solely for divorced people. There are a host of single and never married consumers that utilize it for a myriad of reasons; time constraints, new to an area, shyness etc
It has also become a means for specific lifestyles/subsets to easily find and relate to one another i.e.; Gay, Black, Hispanic to name a few

The positives of internet dating

Initial safety: A consumer can “shop” for a friend/mate from the comfort of their own home
Information: They can choose from a host of profiles to try and “match” with their objectives, desires and criteria.
They can also eliminate those that do not fit their criteria
They can also hide behind a computer as most people are shy or intimidated by dating/meeting new people.
On the surface, it’s pretty easy. In theory, they can see and meet someone before investing a large amount of time

The negatives of internet dating

One dimensional/believability: Currently all sites pretty much operate in the same fashion.
Consumers post pictures and write profiles.
Who is to say these pictures and/or profiles are true

Arduous: Once a potential “match” is made by a consumer, one must now almost be blessed with creativity.
For contact with the person behind the picture and profile must now be made, personality/wit demonstrated, all the while still relying on the truthfulness of both the picture and profile.
The response must be accepted and responded to also demonstrating personality/wit etc.
This can go back and forth for some time

Should the two of them get through this stage, usually, they will now agree to take the next step and actually converse by phone.

Should that take place (agreeing to actually divulge a phone number) this step too must go flawlessly and once again causes intimidation.

Should this phase be successful (and usually only after multiple conversations) an actual live “date” is arranged

In essence, this is still a blind date and has taken much just get to this stage.
And, truth be known, one still cannot be sure who actually resides on the opposite end of that phone and now someone you don’t really know has your phone number (this could be a future problem)
And, the hardest part is still to come…

The Date

Are they going to actually look like their picture? Are they really who their profile professes they are?
Where should we meet?
What am I going to wear? What if they aren’t who they professed to be? How do I get away if I want to?
Where will I find the time?
What should I say?
And one of the biggest concerns, especially for women… is it safe?
Many other obstacles and concerns radiate as well.
And we’ve only just begun

The Big Opportunity

All of the negatives, fears and concerns currently inherent in internet dating are all big opportunities, and almost exclusive opportunities, for The Date Zone.com

The Date Zone.Com

“Seeing is believing”!
“Meet the person behind the face…in the comfort and security of your own place”
Honesty: No one can hide behind a picture when you’re “live” and in person
No one can “doctor/forge” a video profile
The Date Zone just eliminated most of the concerns and intimidating steps in internet dating;
Is that really them? What do I need to creatively write to get a response? How do I get to the phone conversation phase? How do I make a date? I have to go on a blind date! What if it’s not who they professed to be? What do I wear? What if I want to leave? What if I’m trapped? I have to invest time, maybe money.
The list goes on
But the number one problem The Date Zone reduces or eliminates is the safety issue!
I don’t have to leave my home to date and get to know them!

It will revolutionize internet dating and more…

Marketing of the Date Zone.Com

Marketing and advertising today is in a virtual tailspin.
The traditional means of building brands and making sales has dramatically changed
Traditional means of marketing and sales (Television, newspaper, sweepstakes etc) are pretty much over and done-actually allowing for the Date Zone infomercial to take advantage of cheaper media rates and more frequency)
National marketing has almost no place in today’s society
Today it is about community, localization and about me.
Reaching and motivating “me” today is about my lifestyle, the internet and interacting with me
“Shaking hands with me, getting in front of me, understanding me and helping me”
Our target consumers are vast and range from divorced, never married, religions, nationalities, multiple lifestyles etc.

The Marketing Plan, the Execution

We will make The Date Zone the authority or “go to” place for singles of all lifestyles
For information, tips, our own programming
We will create Date Zone TV (DZTV) and proprietary programming on the internet
We will create our own radio programming
We will use our infomercial in local markets and on national cable
We will bring The Date Zone to “life” in local markets
We will become an intricate part of their lifestyles
We will tour The Date Zone…live
We will create local proprietary events highly targeted that will have a built in means to drive them to our website (and a source of revenue to us) e.g.; The Dating Game
We will create our own seminars
We will become a part of highly targeted local market established events
We will partner with local established media and celebrities
We will be at the major sporting events, concerts, beaches and highly attended events
We will become very PR newsworthy
We will publish for our audience
We will sponsor and be at high profile events, concerts and “happenings”
We will create our own “celebrities”
We will leverage existing celebrities
We will partner and be at local “hot” spots
We will partner with fraternities/sororities and college campuses
We will partner with big singles organizations
We will revenue share with other organizations tapped into our target markets

The Date Zone.com will be to our target markets what “girls gone wild” achieved to their target
Markets… and then some

We will initially target those markets with a high percentage of single consumers/high divorce rates
We will methodically “take over” markets on a one and two basis

Additionally

A simultaneous sub business exists that we will also promote and sell: Video conferencing

Marketed to a wide array of businesses but including service businesses (e.g.; Advertising agencies) that thrive on personal relationships
They supply their clients with our technology and now an impersonal phone call becomes a face to face call on their computers/laptops!
Complete with show and tell
As a means for any size business to have video conferencing capabilities

Budgets

To properly launch The Date Zone.com as described above, $3.0-4.0 million should be raised

The majority of the money will go into marketing/ creating and bring The Date Zone live and toured into local markets

From creating and owning live events, execution, media partners, celebrities, PR, staff and crews to creating partnerships, sponsorships, programming, Date Zone TV and its programming/infomercials
To all of the marketing strategies outlined above


Summary

The market is huge, virtually “pre-sold” and only growing!
The Date Zone is beyond the “better mouse trap”

Local market community lifestyle marketing is simply what works today and we’ll do it better than anyone can

No known dating service is properly utilizing it
And no “live” video dating service is utilizing it

We have advanced technology
We have advanced marketing

We have ancillary “icing on the cake” synergistic businesses
We have a huge market(s)

And best of all….

A huge consumer need!